Every business at its launch, in the course of growth or at its peak has ever questioned itself as to whether and to what extent their company’s brands, designs and ideas are protected against vulnerability to intellectual property infringement.

The reasoning behind this is evident: the sooner and more thoroughly the company protects its intangible assets, the smaller the chances are of blocking the company from the use of their own intellectual property and suffering from the loss of expected profit at any point of operation. The same relates to individual authors of any type of creative works, especially when they consider commercializing their ideas.

Your IP rights are important because they can:

• form an essential part of your marketing or branding
• be sold or licensed, providing an important revenue stream
  
• set your business apart from competitors
• offer customers something new and different
• be used as security for loans